VALTRION

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Valtrion Partners

Where Strategy Becomes Legacy

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Aligning your personal wealth goals with your business objectives to minimize taxes, increase enterprise value, and build wealth faster.

What makes us different? We combine two worlds most firms can’t touch:
  • Elite private wealth expertise advising family offices, entrepreneurs, executives, and personal brands; including athletes, creators, and industry leaders.
  • Real-world deal experience from Wall Street, to pro sports, to private equity, turning major wins into lasting generational wealth.
We’re not just advisors we’re entrepreneurs who’ve built and exited companies ourselves. We know what it takes because we’ve lived it.
This isn’t traditional consulting. We operate as an integrated part of your team. We help you lead with clarity while providing the external transparency, alignment, and execution needed to manage every aspect of your business and personal financial life at the highest level.

Service Areas

We operate through three specialized divisions: Business Advisory, Personal Brands, and Family Offices, enabling us to provide precisely tailored solutions to a highly selective clientele.

Business Advisory

Turn uncertainty into strategic momentum. In a landscape defined by disruption, we help businesses move faster, adapt smarter, and scale stronger.

Summary

We align your personal wealth goals with your business objectives to minimize taxes, increase enterprise value, and build wealth faster.

We go beyond traditional consulting; we become your strategic partner. We sharpen your strategy, empower your team, streamline operations, and strengthen risk management so you can scale with confidence and lead with clarity.

As your growth and financial partner, we can complement your internal strategic and finance teams or perform a complete lift-out of your financial department, as well as operating as a fully integrated part of your leadership and execution strategy team.

Services

Strategic Advisory Services

  • Business Strategy Development
  • Mergers & Acquisitions (M&A)
  • Capital Raising
  • Investor Relations
  • Corporate Lift outs
  • Exit Planning

Leadership & Operations

  • Fractional C-Suite Services (CEO, CFO, COO, CMO)
  • Executive Compensation Strategy
  • Talent Search & Placement
  • Risk Management & Compliance
  • Media Training & Communication Strategy

Elite Coaching

  • Entrepreneurial Coaching
  • Executive Coaching

Personal Brand Management

Strategic business and personal wealth strategies for creators, athletes, and celebrities.

Summary

Over a decade of experience helping professional athletes and entertainment professionals elevate and protect their financial lives—before, during, and long after their playing & media careers.

Our elite, multidisciplinary team specializes in coordinating every aspect of your financial world, including legal matters, strategic negotiations, marketing, behavioral finance, tax planning, and long-term wealth strategy.
If you’re looking for a lifelong partner committed to building your legacy and ensuring success beyond the game, you’ve found the right team.

Services

Contract Negotiation

  • Securing the best possible terms for your career.

Due Diligence

  • Comprehensive analysis to ensure sound decisions and strategic investments.

Personal Branding & Media Training​

  • Enhancing your image and preparing you for the spotlight.

Professional Training & Development

  • Maximizing performance, pre and post career.

Financial Planning

  • Building a stable financial future with personalized strategies.

Endorsement Deals

  • Securing lucrative partnerships and brand endorsements.

Business Management

  • Managing and growing your business ventures.

Post-Career Transitioning

  • Strategic planning for life after your career, ensuring lasting success.

Valtrion Profighter

  • Integrated fight management, financial, tax, business, brand, and legacy management designed specifically for elite fighters.

Family Office

Dedicated to helping families maintain full control over their wealth and legacy, ensuring each family’s unique goals are maximized and optimized.

Summary

Achieving the pinnacle of family wealth management requires a structure that combines precision, flexibility, and personalization. The Valtrion Family Office Group provides tailored family office experience, offering many of the benefits of a single-family office at a fraction of the cost.

Founded by Rob Luna, a former world-renowned wealth management professional with over two decades of experience in managing assets for multi-family offices, The Valtrion Family Office Group emerged from his vision of creating a better solution for family wealth. After selling his previous firm to a publicly traded company, Rob spent three years developing Valtrion’s proprietary pre- and family office model. This model is designed to help families not only build but also manage their wealth and legacy with clarity, control, and accountability.
Rob and his team work directly with each family to ensure the success of their family office, focusing on key elements such as Business planning, Portfolio construction, Risk Management, tax mitigation, concierge services, and more. Our approach is comprehensive, leaving nothing to chance and ensuring that every family’s goals are met and exceeded.

Services

Exclusive PRE-Family Office™ Program

  • Family office planning before the family office money.

Complete Family Office Start-up, Realignment, or Reworking

  • Tailored solutions for set up or restructure

Annual Check-Up

  • A comprehensive review to ensure your family office stays on track with your goals.

Manager of Managers

  • Overseeing and optimizing your family’s external managers.

Education for Operators and Family Members

  • Empowering your team with the knowledge to run a successful family office.

Security Consulting (Cyber and Personal)

  • Protecting your wealth and legacy with robust security solutions.

Risk Management Program

  • Identifying and mitigating risks to safeguard your assets.

Customized Projects

  • Creating bespoke strategies for unique needs.

Due Diligence & Deal Analysis – Private Equity & Real Estate

  • We provide rigorous due diligence and financial analysis for private equity and real estate investments. Our tailored insights help identify risks, evaluate returns, and align opportunities with your long-term goals.

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Disclosure: Valtrion LLC is not a registered investment advisor. All investment advisory services are offered exclusively through Valtrion Capital Management.
Valtrion LLC, Valtrion Capital Management, Valtrion Lending, Valtrion Partners, and Valtrion Tax & Consulting are separate and distinct companies. Certain executives may hold interests in one or more of these entities. For information regarding investment-related conflicts of interest, please refer to the Form ADV of Valtrion Capital Management.

©2026 All Rights Reserved.  |  Valtrion LLC

About Valtrion

Valtrion was built to solve a problem no traditional firm has ever addressed: the disconnect between building your business, advancing your career, and creating lasting personal wealth.

Entrepreneurs, executives, and personal brands all face the same challenge. They generate income, equity, and enterprise value, yet rarely have a coordinated system to transfer that success efficiently to their personal balance sheet.

We fix that.

Valtrion integrates private wealth management, tax strategy, career optimization, and business building into one seamless solution designed to:
  • Maximize enterprise value
  • Minimize taxes
  • Reduce risk
  • Convert income and equity into durable, generational wealth
  • Provide proactive guidance long before issues appear
  • Align your business strategy with your personal endgame
Our founder, Rob Luna, is an entrepreneur with decades of experience advising family offices, entrepreneurs, corporate executives, and personal brands. Rob built and sold his own multimillion dollar wealth management firm to a publicly traded company in 2020.

Even with unmatched access to top attorneys, CPAs, and elite wealth strategies, he still lost millions of dollars during his exit to avoidable taxes, legal inefficiencies, and misaligned advice.

Why?

Because no single team was looking at all the pieces together.

Valtrion was created so our clients never repeat the costly mistakes Rob witnessed and lived firsthand.
  • Your income is your greatest asset.
  • Your business is your most powerful wealth creation engine.
  • Your future deserves a team that knows how to integrate all of it.
That is Valtrion, where elite strategy, proactive planning, and true generational wealth converge.